General Program

09:00 – 12:00

Finding and Communicating the Story in the Data

Speaker

Ray Poynter
President of the ESOMAR
In this workshop, Ray Poynter will share with you how to systematically work with data to find the story that enables you to answer your client’s questions. Ray will also illustrate how to communicate the story to clients in ways that result in action. The workshop is based on Ray’s 45 years of experience working with blue-chip clients around the world. The session will cover: defining the problem, techniques for spotting key messages in the data, assembling the story, and communicating the story using the Think, Feel, Do! model.
13:30 – 16:30

New Product Development (NPD) – Innovation Models – Cases

Speaker

Ashok Sethi

Co-founder and Managing Director at Behave Consulting Co Ltd.

In the current business environment, innovation is no longer an activity or a task that you undertake to generate new product ideas. Innovation is the core of the business and needs to be woven into the fabric of the organization – if organizations do not innovate, they cease to exist. While the need for innovation has been on an ascent, the process is becoming increasingly more challenging. Consumers are happy, but still must be made happier; the product performs wonderfully, but we still need to offer more. Technology has led us to a feature race – from SPF to SPF++, from SPF30 to SPF50 – what more can we offer?
In this seminar we will discus approaches to innovation which is suitable for the current environment of saturated needs and abundance of products. The key ides of the seminar will cover, and illustrate with case studies will include:
13:30 – 16:30

Seoul Room

Location

Corporate Hotel & Convention Centre
18:00 – 21:00

APRC Summit Welcome Dinner (Board Members and Invitations only)

View Event Hall (16th Floor)

Corporate Hotel & Convention Centre

Venue