In this workshop, Ray Poynter will share with you how to systematically work with data to find the story that enables you to answer your client’s questions. Ray will also illustrate how to communicate the story to clients in ways that result in action. The workshop is based on Ray’s 45 years of experience working with blue-chip clients around the world. The session will cover: defining the problem, techniques for spotting key messages in the data, assembling the story, and communicating the story using the Think, Feel, Do! model.