Ulaanbaatar, Mongolia

12-13 October

Event partner:

About conference


The purpose of this information sheet is to introduce the Asia Pacific Research Committee (APRC) federation of 10 National Associations in 10 Asian Pacific countries. The APRC is a not-for-profit network with the aim of supporting 11 national associations in Australia, China, Chinese Taipei, Japan, Korea, Malaysia, Mongolia, New Zealand, Singapore and Thailand. These National Associations support over 3,000 market research practitioners and 900 market research companies in the Asia Pacific region.
The APRC has also joined with its equivalent federations in Europe (EFAMRO) and the Americas (ARIA) to form the Global Research Business Network (GRBN) which is a free network that links over 40 national associations globally, representing over 3,500 research businesses on 5 continents, which generates US $25 billion in annual research revenues.
09:00 – 12:00

Finding and Communicating the Story in the Data


Ray Poynter
President of the ESOMAR

In this workshop, Ray Poynter will share with you how to systematically work with data to find the story that enables you to answer your client’s questions. Ray will also illustrate how to communicate the story to clients in ways that result in action. The workshop is based on Ray’s 45 years of experience working with blue-chip clients around the world.

The session will cover:

  • Defining the problem
  • Techniques for spotting
  • Key messages in the data, assembling the story
  • Communicating the story using the Think, Feel, Do! model.
13:30 – 16:30

New Product Development (NPD) – Innovation Models – Cases


Ashok Sethi

Co-founder and Managing Director at Behave Consulting Co Ltd.

In the current business environment, innovation is no longer an activity or a task that you undertake to generate new product ideas. Innovation is the core of the business and needs to be woven into the fabric of the organization – if organizations do not innovate, they cease to exist. While the need for innovation has been on an ascent, the process is becoming increasingly more challenging. Consumers are happy, but still must be made happier; the product performs wonderfully, but we still need to offer more. Technology has led us to a feature race – from SPF to SPF++, from SPF30 to SPF50 – what more can we offer?
In this seminar we will discus approaches to innovation which is suitable for the current environment of saturated needs and abundance of products. The key ides of the seminar will cover, and illustrate with case studies will include:
13:30 – 16:30

Seoul Room


Corporate Hotel & Convention Centre
18:00 – 21:00

APRC Summit Welcome Dinner (Board Members and Invitations only)

View Event Hall (16th Floor)

Corporate Hotel & Convention Centre