ABOUT THE CONFERENCE

APRC, ASIA-PACIFIC RESEARCH ASSOCIATION AND CONFERENCE INFORMATION

The purpose of this information sheet is to introduce the Asia Pacific Research Committee (APRC) federation of 10 National Associations in 10 Asian Pacific countries. The APRC is a not-for-profit network with the aim of supporting 11 national associations in Australia, China, Chinese Taipei, Japan, Korea, Malaysia, Mongolia, New Zealand, Singapore and Thailand. These National Associations support over 3,000 market research practitioners and 900 market research companies in the Asia Pacific region. 

The APRC has also joined with its equivalent federations in Europe (EFAMRO) and the Americas (ARIA) to form the Global Research Business Network (GRBN) which is a free network that links over 40 national associations globally, representing over 3,500 research businesses on 5 continents, which generates US $25 billion in annual research revenues.

The APRC is now positioned as the prime network for exchanging information and knowledge on marketing research and related industries between the associations and societies in the Asia Pacific region.

Read more about APRC

PURPOSE OF THE CONFERENCE

The conference is an excellent opportunity between regional researchers and marketers to discover the latest, market research technologies and methods, data analytics, AI (Artificial Intelligence) advances, exchange information and knowledge, and open up opportunities for collaboration.

The conference also joined representatives of more than 800 business organizations, more than 100 researchers, marketers, and more than 50 international top market research agencies, as well as advanced research technologies, new trends, global trends in AI and market research, how to measure the power of brands in the Behavior Economy and Marketing and Digital Buying Track (CDJ), and human-centered model (Human Centric Model), There are 10 subjects to listen to and learn.

CONFERENCE CONTENT

Topic: AI & MR Integration

01

Artificial Intelligence and Market Research Integration:

The benefits and challenges of integrating AI in MR; Best practices for using AI to improve data collection, analysis, and insights generation; Case studies of businesses that have successfully integrated AI in their MR efforts; The impact of AI on the future of MR and the role of human researchers; Ethical considerations and privacy concerns related to AI and MR integration.

02

Innovation for Growth - Human Centric Model:

Design thinking and human-centered design principles for innovation; The role of market research in supporting innovation and growth strategies; Case studies of businesses that have successfully applied; Best practices for developing and implementing; Challenges and limitations of a human-centric innovation model and how to overcome them.

03

Social Issue and Marketing – Behavioral Economics and Marketing:

The role of behavioral economics in understanding consumer behavior and decision-making; The impact of marketing on social issues such as public health, sustainability, and social justice; Case studies of businesses that have successfully addressed social issues through marketing; Best practices for developing and implementing socially responsible marketing strategies; Ethical considerations and challenges related to using marketing to address social issues.

04

Social media data analytics cases:

The role of social media data analytics in understanding consumer behavior and preferences; Best practices for collecting and analyzing social media data from platforms such as TikTok, Google, and Facebook; Case studies of businesses that have successfully leveraged social media data analytics to create actionable insights and improve their marketing and business decisions; Emerging trends and technologies in social media data analytics, such as natural language processing and sentiment analysis; Ethical considerations and challenges related to using social media data for business decisions.